Several developers behind the biggest new titles that are set to arrive on Xbox One have sat down to discuss how the Cloud-powered technology behind the enhanced Xbox LIVE experience on the next-gen console will create a more personalised, yet incredibly social, atmosphere for gamers.
Dan Greenawalt and Thomas Andersson are just two of the individuals who give their insights on the benefits of utilising such hardware.
We've already seen today how the Xbox One will use its power to give gamers a better experience when using Internet Explorer
on their console.
Xbox One releases this Friday, November 22nd.