US Army veterans and current service members were amongst the first people to play Call of Duty: Black Ops
in a multiplayer tournament, raising $1 million for The Call of Duty Endowment
. The tournament was held at the COD: Black Ops
launch party in Santa Monica, which was hosted by Zach Braff of Scrubs fame, and headlined by Metallica. During the event, Activision also pledged to find 1,000 jobs for veterans to aid their transition back to civilian life.
Bobby Kotick, Activision Blizzard CEO, explains the decision in the Activision press release:
“Call of Duty® is one of the biggest of all entertainment franchises that uniquely pays tribute to the courage, dedication, and sacrifice of those who defend our nation and our freedom around the world. It is especially popular among service members at home and abroad, which is why we are honored to have this event highlight the critical issue of veterans unemployment and make our own contributions to the cause. A few years ago, after hearing about the magnitude of this problem, I established The Call of Duty Endowment with the goal of securing thousands of jobs for the men and women who have so ably served our country and protected our freedom.”
The Call of Duty Endowment is a non-profit organization created by Activision Blizzard in November 2009. Their main aims are to assist organizations to provide training and job placements to veterans of six branches of the US military, and to raise public awareness about the issue.
It's nice to see Bobby Kotick and Activision turning some of their profits into something positive for the community. There's nothing like a bit of positive advertising to help boost sales for your game, not that they need much help anyway.Call of Duty: Black Ops
launches worldwide on 9 November.