It has long been known that video game retailers all over the World have a strong dependency on the pre-owned market. Gamestop, who have released their quarterly financial results
, are no different. While the company has made $1.9 billion in sales, up 3.5 percent from the same period last year, its strong pre-owned sales figures can not be ignored.
Pre-owned sales of games and hardware accounted for 47.4%
of the company's total profits. In dollar terms, that's $250.2 million
in profit, which is a lot more than the company made from the sale of new games, which came to a total of $182.4 million
It makes all the discussion of online passes and project ten dollar
seem even more relevant. Looking at how important the sales of these items are to the profits of retailers like Gamestop, what would happen if pre-owned sales were removed from the industry?
The top five selling games during this period, ending October 30, 2010, were Halo: Reach, Madden NFL 2011, Fallout: New Vegas, NBA 2K11
and Medal of Honor
. With the recent release of Kinect and, for the moment at least, a healthy pre-owned market, Gamestop will be expecting a Christmas to remember.