Every once in a while, a game developer will come out of left field with the advertising for their new game. These marketing pieces can be wacky like http://www.trueachievements.com/Bulletstorm-xbox-360.htm
's commercial that mocks http://www.trueachievements.com/Halo-3-xbox-360.htm
, some are heartfelt like Dead Island
's Official Announcement Trailer
, some are visually stunning like the http://www.trueachievements.com/Gears-of-War-xbox-360.htm
- Mad World Trailer
, and then you've got what id and Bethesda have decided to do with their upcoming, post-apocalyptic shooter, RAGE
The reasons why the NBA's Rookie of the Year wants into a first-person shooter may never be clear, but the video is quite funny.
releases on September 13th in the North America and September 16th in the UK. Gamers can expect to see/hear more from the game at next month's E3 Conference.