Rage to Offer Bonus Content in New Copies

By Jonathan Barnes, 5 years ago
In an extensive interview with Eurogamer, id Software's Creative Director, Tim Willits, unveils a few gems about DLC and their use of one-time-use codes for content in their upcoming shooter, Rage.

Rage will have a one-time-use code in new copies that will enable gamers to access bonus areas called "sewer hatches". Willits explains:

If you bought the game new, (the sewer hatches) would be open for you. You still have to download it, but you don't have to pay for it. Those hatches are all over. Most people never find them. But as soon as you do, you're like, oh. And then you start to look for it. That's our first-time buyer incentive.

But as you can tell, most people never even see it. I can tell you, some people will buy Rage, download that, and still never set foot in those things. They just won't. I think that's fair. It's cool. It's outside the main path. We're not detracting from anything. But I know some consumers, when you can't avoid it, then you get a little touchy subject.
Willits finishes his comments on their "first-time buyer incentive" with the following:

Again, as long as you buy Rage new you get everything free. We're not taking stuff out.

Willits also touches on the team's plan for DLC, explaining that id's plan is to make the kind of DLC that gamers want from the game:

(As) for DLC - we have designers and artists who are basically done. They'll fix a bug if QA finds it. They're building some stuff but we want to see what people like.

If people want more gadgets, we'll maybe add some more. If people think the racing is cool we might do more. Before we solidify our DLC plans we want to see what people like.
As always, gamers interested in Rage or id's work in general should check out the (excellent) Eurogamer interview.

Rage will be released in North America on October 4th, and in Europe on October 7th.
Jonathan Barnes
Written by Jonathan Barnes
Jonathan has been a news/views contributor since 2010. When he's not writing reviews, features, and opinion pieces, he spends his days working as an informal science educator and his nights as an international man of mystery.