MiCoach 24/7 Canceled

By Michelle Balsan, 4 years ago
During E3, THQ announced that they would be bringing MiCoach 24/7 to the Xbox 360. Well, MiCoach itself wouldn't be the game, but the technology used for it would be tied into a title-to-be-revealed-later. The MiCoach technology itself would allow gamers to "create profiles[and] choose from several sports, such as running, tennis, football (soccer), American football and basketball" to track their calorie-burning progress.

Unfortunately, it was a tough year for the game's developer, THQ, and, along with diminishing profits and the layoffs of over 200 employees, MiCoach was given the axe. The issue that popped up, though, is that the game was a joint effort with sportswear maker Adidas, and they've now sued THQ for $10.6 million in losses related to the unreleased product. Adidas also claims that THQ didn't turn over materials related to publishing the game so that Adidas could give those materials to another developer of their choosing.

Short version of all this: MiCoach is canceled. Longer version: THQ is in some hot water right now, and is currently engaged in a legal battle with Adidas. Hopefully the tides turn in a positive direction for the publisher soon.
Michelle Balsan
Written by Michelle Balsan
Michelle is the Assistant Manager of the Newshounds at TrueAchievements and has been a member of staff since 2010. When not contributing to gaming websites, she makes her living as a mild-mannered librarian. She can be compelled to play just about anything if there's a co-op component, and has been playing games with friends and siblings since the Atari 2600. As it's reportedly healthy to have hobbies outside of gaming, she also roots for some of the most difficult sporting franchises to root for, the New York Mets and New York Jets, but offsets that by rooting for the New Jersey Devils. She's also seen pretty much none of the movies you have, but she's working on that.