In an intriguing yet likely lucrative cross-promotion, SEGA announced today the inclusion of professional race car driver Danica Patrick as a playable character in Sonic & All-Stars Racing Transformed
. In return, SEGA will be sponsoring Danica’s custom No. 7 car at the O’Reilly Auto Parts Challenge on November 3rd, part of NASCAR’s Nationwide Series.
The “Hedgehog Chevrolet” was debuted at E3 with Sonic and Danica on hand to commemorate the partnership.
We’ve seen other game sponsored vehicles in the past, but this will be the first appearance by the famous Sonic the Hedgehog. You can look forward to seeing more of Danica as well as she will be involved with the national marketing campaign for the title.Sonic & All-Stars Racing: Transformed
debuts this Fall. Check out more Transformed
coverage from E3 with the recent set of screenshots