This is called "Xbox One Preorder" and it is obtained by pre-ordering an Xbox One through the Xbox 360 dashboard.
I will get the name and image updated soon.
As of right now, I have an XBOX ONE, I can confirm that THIS achievement is NOT the DAY ONE achievement. XBOX ONE separates XBOX ONE achievements from ALL other achievements. I have a new, different, unique XBOX ONE achievement called DAY ONE in addition to my XBOX 360 achievement called XBOX ONE PREORDER.