Before you can do anything else in Madden Ultimate Team, you have to go through the tutorial. Trey Wingo breaks down what MUT is all about, then tells you to pick the player you want to build your team around. I went with Drew Brees and the Long Pass team scheme. (It doesn't matter who you pick. Pick someone you want to play with.)
You're then thrown into a challenge right away. I played against the Ravens in 2 minute quarters. After beating them and going back to the MUT menus, this achievement popped.
You literally cannot do anything else in MUT without first getting this achievement.