I didn't really want to spend £9.99x10 to get this achievement, thought I would play the guinea pig and try some tricks on it, (no one had this achievement) luckily I found a way to get these with only having to buy 1 pass (£9.99)
1: When it asks you to buy the pass, buy it and immediately back out. This should have charged your card associated with your now tv account (does NOT use xbox currency).
2. Press A again to start sky sports pass and immediately back out again, this won't charge you again but will add to your achievement progess. Keep doing this until you get the achievements.
Additional Info: I bought the pass through the xbox for £9.99, I haven't tried redeeming a code through the website, if anyone wants to try I would attempt it this way, redeem the code, but DO NOT activate the pass, go onto your xbox and try step 2. This could save extra if it does work, I've seen sky sports day passes for £2.99 on ebay. This part is only speculation though so please comment if you try this with confirmation.