EA Access members! Load up the game, skip the Prologue game, and then it will instantly let you make your character without having to go find it in the menus. Make a guy, or just let it be the default settings for it, Advance, and the challenge unlocks.
UPDATE (posted by I984 CUBS): If you played the demo this won't work like Stevano61 described. The player you created in the demo is transferred into the full game. What you need to do is erase your demo player in the EA Access trial version. Then recreate the player and you'll get this achievement unlocked plus the HoopGawd achievement.