Just a copy and paste from the 360 version. No credit taken.
For this Episode, even though there are "missable" Book of Fables entries, you actually are able to do all 3 in one playthrough. The other Book of Fable entries can be obtained by simply playing the entire chapter, irrelevant of what choices you make.
The 3 Missable Fable Entries are:
During Chapter 2, when you are at Beauty and Beast's place, you have the option to chose between going to the Lucky Pawn Shop, or the Butcher Shop.
-To unlock Donkeyskin Coat, go to the Lucky Pawn Shop.
-To unlock Johann, go to the Butcher Shop.
-To unlock Briar Rose, examine the pin cushion on the right glass display case in the Lucky Pawn Shop. ***Make sure you examine Briar Rose's object first. If you get to the missing axe first, you will not be able to examine anything else afterward (credit to olde fortran 77)
To unlock all of them in one playthrough, here is what I did. For the choice at Beauty and Beast's apartment, I chose to go to the Lucky Pawn Shop (unlocked Donkeyskin Coat entry). Once there, I told Jack I wanted to look around. I went to the right display case, and examined the pin cushion (unlocked Briar Rose entry). After your encounter with Jersey, you will go to Butcher Shop and meet Johann (unlocks Johann entry.)
Hope this helps everybody and enjoy Episode 4, In Sheep's Clothing, of The Wolf Among Us!