This is earned for finding optional collectible #1. If missed on the first run, you can "Play Episodes" and select specific parts of the Episode in order to find the missing optional photos through collectibles mode
. The following collectible is described and can be seen in the video below at 1:15:
Upon gaining control of the character, and being able to walk around the hospital room, look at Joey's pen on the tray table. Upon 2nd inspection, you can take it.
Getting all 6 collectibles in this episode will also reward you with the following: