Rep is scored in a few ways:
Rep is scored doing certain tricks, jumps, and other various skilled maneuvers. Landing tricks (such as backflips and 360s)
Maintaining high speed (of over 45 to 50 kmph)
Sliding your bike (with the right thumbstick)
Nearly missing objects
Completing mini-boss jumps (only found on some tracks with a lot of stunts)
Fakies (riding your bike backwards)
Big Drops (landing a large jump downward in elavation)
Clean Landings (landing on both wheels flat pointed in the direction of momentum)
As you score more points by pulling off tricks and such, you will build up a multiplier that goes from 1x to 3x. Keep an eye on that meter and keep it at 3x by doing small bunny hops in between jumps or other good opportunities to score rep. Spins are the safest tricks in comparison to front or back flips. If you land your bike sideways or backwards, quickly bunny hop again and try to straighten yourself out.
With practice you can easily score 2,000 to 4,000 rep on the beginning tracks in the Highlands. Also be on the lookout for the danger zone tracks and helmet cam tracks as they will award more rep for tricks.