After you to Joan in your car, walk into the bar where you'll get stopped by a guy named Walter outside. Answer whatever you want with him and go inside. The goal here is to make it to the photo board at the back of the bar, you'll meet numerous town residents on the way all of which you can answer however you want. When you finally get to the board you'll take a photo out of your back pocket, make sure to look at it until you get the option to go to the Mind Palace for a memory if you are collecting those. More cutscenes and meaningless dialogue follow, when you regain control of Sam walk straight ahead to the jukebox to collect the next memory. When it ends, turn around and look at the guitar near the photoboard for a memento. Go talk to the nearby woman named Anna, and then walk up to the bar to drink. Raise a glass will unlock at the end of the chapter.