You have to clear the 13th 'Promotional Exam'.
To get to this, on the main menu:
2nd option (Xbox Live)
3rd option (Create a Session)
Top left option, set it to the 3rd option from the top, which is Promotional exams.
Then select the top option. This will search, come to a miniature lobby, and then load the game with a 15 second countdown.
You will get a drop-down menu. Select the 13th option (it may already be selected).
To have this promotional exam unlocked, you must have beaten the previous promotional exam.
In this promotional exam, there are four stages.
1) Completed 20 lines in 'Big' mode in 2 minutes.
2) Complete a cycle in 1 minute 40 seconds.
3) Erase 4 lines in 2 minutes.
4) Complete 35 lines in 2 minutes.