LurkingWriter said:Dear whomever is in charge of the prices for these sales: $7.99
≠ £7.99.

These are digital products, there should be no difference in overall price based on customer location, right? Please tell me I'm not alone in thinking this.

Brit Exit is only part of the problem. In one month they devalued the pound by a third!

Compare minimum wage in the US ($7.25) with the UK (£7.38), so you see $1 = £1.
Now imagine if the games you buy in the shops in the UK for £40 started showing up online for £20. Either everyone in the UK needs to take a pay cut, or every shop in the UK will need to close. You decide.
Your other option is go live in the US, take a pay cut, pay for health care and on the upside get everything else "cheaper" - house, car, games.
He's not a man. He's the holy Half-Dead who has seen the Underverse and returned with powers you can't imagine.