Posted on 10 December 20 at 20:42HolyHalfDead said:Elite1111111111 said:HolyHalfDead said:Elite1111111111 said:HolyHalfDead said:Perhaps you missed that part. I don’t think Ubisoft would be happy about the extra 10% XBL Gold member discount coming out of their “cut”.Microsoft want to make XBL Gold look like an attractive proposition, and DwG and GwG are ways to do that. You can’t surely believe that is done at the expense of Ubisoft or their other suppliers.Which makes the logical explanation that Microsoft takes that extra discount out of their own profit on said product.Exactly :)Not sure if whoosh or...I'm agreeing with SheBeatsYou, I'm just saying Microsoft takes a hit to their "cut" to offer an extra discount.You are agreeing with my very first statement that kicked this all off, that it is Microsoft that set’s the sale prices, same way a supermarket does.If a supermarket knocks an extra 5% off than the one down the road, it comes out of their cut, not the suppliers.If Ubisoft have set Far Cry 3 pricing to $2, and Microsoft sell it for $3 and Sony sell it for $2.50, it is the store that set the sale price. You were even able to buy it from the Ubisoft store, where neither Sony or Microsoft would get a storefront cut, although they will still get their license fee.SheBeatsYou is definitely on the right track. There's a lot more to product pricing that simply cost paid + markup = retail price. Even in supermarket goods, manufacturers will offer discounts to retailers, cross-promotions, payments for shelf positioning, end-cap displays, help with advertising, manufacturer's coupons and so on. You're not thinking clearly if you think Microsoft is the sole determinant of digital sales prices.