I simply don't get the exchange rate they are using.
1:1 Fable Anniversary US$29.99 => €29.99
1:0.66 Transformers: Fall of Cybertron US$14.99 => €9.99
1:1.5 Transformers: War For Cybertron US$4.99 => €7.49
I'm (more or less) fine with adjusting the pricing for different countries. But be a bit more consistent, MS, will ya!