EverybodysRival said:This is a great idea, but couldn't they just donate anyway instead of making a PR/marketing event.
There's always one who tries to spin it so that MS is the evil organisation.......
That's not how charity works...
Which is why you see people doing all sorts of things for charity, it's all to do with marketing and raising awareness for a cause, if MS had just donated the money, would all of the people playing the game been aware of the charity?, by doing what they are doing, the effectively widen the market of awareness for the charity and potentially greatly increase the possible amount of money generated.