DarwinX said:Hi Forrestal,
I wanted to gather what I think are the major complaints in a single post that I think represents most of what people are unhappy about.
1. Prices going up on old games
Games generally go down in price over time, because development is paid for, and they aren’t incurring additional costs. Even games that are really good still tend to trend down in price over time. The decision to change prices on older games is very unusual for this industry, and this runs counter to typical industry practices. If anything, older games are generally more heavily discounted before the release of new games to get people excited about the new game in a series. The only change that I can think of is the exchange rate eroding the profitability of older titles as a “new” expense. If there are new expenses on old games making them more expensive you should call them out explicitly.
2. No announcement before price changes
Generally when companies make price changes like this they tend to announce that they will be changing in the future to let everyone get a chance at the old pricing. If this was going to go into effect on March 1st people may have been unhappy about it, but everyone would have had a chance to buy before pricing went up. Announcing price changes before you make them softens the impact of the change. It also would have given everyone a chance to pick up games at the old price.
3. Price change effects on other platforms
Artifex Mundi games are available on PC, console and mobile, and have been available at a deep disc.
4. Some regions hit significantly harder than 50%
You’ve already commented on this, but it’s clearly something that people are upset about, and it violates the claim that prices went up by 50%.
5. Bundles went up in price 100-131%
Looking at storeparser.com and price history, the bundles were raised in price by significantly more than 50%, and now their non-sale price represents no discount over buying the games individually. This violates the claim that prices went up by 50%, and it’s not clear why there has been a change of strategy for bundles.
6. Putting games on sale immediately after raising prices
This raises a lot of questions about the strategy. If the games are worth $15, why are they immediately discounted. The sale undercuts the argument about needing to have a price increase, and the really large price increase on the bundles that now have a modest discount could be seen as trying to trick customers into thinking that they are getting a better deal now than they would last week, but in reality they are paying significantly more. As noted by some, this practice is illegal in some areas, but more importantly it calls the motivation of the price increase into question. In the future, I would wait a month between a price increase and a sale.
-DarwinX
I cant answer every post but I will take DarwinX post as he really good split those topics.
1. This change in price affects mostly our new customers - even in this topic can be seen that some of you can live with new titles costing $15. But we made this decision to somehow check if people are will to pay this amount for our titles and believe me or not people are find our games through store recommendations, friends and not always looking at the new releases or on release date at all. I can give example that we haven't recouped the cost of porting Grim Legends to Xbox One and it debuted in 2016... I can get a lot of examples where prices didn't drop after few years after release. Mostly indies - Costume Quest 2, Thomas Was Alone, Outlast, etc. In the AA/AAA market we see that after time prices are lowered by publishers but you're starting from $50/$60...
2. Yes, you can blame us, but it was hard do predict if this will soften the impact, personally I doubt it. Happened, we need to live with this.
3. Yes, mobile stores have seen price increase from $5 to $7. Here its more complicated because on some titles are not released by us but by external publisher and we don't have complete control over prices. On steam also but not on every title - you need to know that on other platforms we're releasing 10+ titles a year when on consoles we're taking the best 5-6.
4. As I said we've changed some regional pricing to reflect local price point I need to re-check if others games sold for US15 are sold for CAD15 or CAD20, but we will definitely make some change in coming weeks.
5 and 6 together:
Lest do some math because the numbers on storeparser.com are correct but misleading.
Game was 9.99, buying two games was 19.98.
Bundle of two games was 14.99 - 25% discount
Now game is 14.99, buying two games cost you 29.98
Now bundle of two game is 23.99 - 20% discount
Price increased from 14.99 to 23.99 thats 62% more than previously and only to be on par with PS4 where we cant select some tier that we can on Xbox. So in reality you dont see 100% increase in price.
Storeparser is showing a 125% for bundles with 3 games because the base price is now 44.99. _BUT_ what are you seeing right now on store is a permanent change. This bundles aren't part of any deal (DWG, Spotlight). They are again showing on storeparser.com because the change was made in the last days.
Here we're taking advantage of how the store is working (strikethrough and yellow text showing how much you save) - previously we just configured the price as normal price and not everyone noticed that you can save by buying bundle.
We're definitely want to be a part of some sales in the future and open to discounting our "old titles" more than they were discounted previously.
Hope this helped even a little bit by i know that we will not make everyone happy :(