MOTHA' FRICKIN' STREET!
YO DAWG, DEEZ GAMES R GUNNA BE GOTY FO SHO! YOU'D BEST NOT BE DISSIN' THE STREET!
Warner Bros. Interactive Entertainment has entered into a multi-year exclusive agreement with Sesame Workshop, the nonprofit educational organization behind Sesame Street. Under the terms of the agreement, Warner Bros. Interactive Entertainment has the right to create and publish interactive videogame titles worldwide based on Sesame Street, one of the most beloved and the longest running children’s television program.
“With Warner Bros.’ capability to create and publish videogames and its ability to distribute and market home videos, together, we are able to deliver the ultimate Sesame Street experience for families,” said Gary E. Knell, Sesame Workshop President and CEO. “We are incredibly pleased with this partnership in creating innovative interactive content to be enjoyed across media platforms.”
"There's a big open hole in the market," said Warner Bros' SVP of Marketing Russell Arons. "This is the first generation of parents who grew up as gamers. Unlike prior generations where people weren't sure of the value of video games, these are people who know there's value and fun for the whole family."
The games will offer kids both educational and entertaining content, to get preschoolers playing, laughing and learning with their favorite Sesame Street characters. Aligned with the standards of Sesame Workshop, the games will provide engaging learning experiences developed around particular types of curriculum.
Screw preschoolers, I am definitely buying these bad boys. No word of a lie, I'm a massive Jim Henson fan, super excited for any game that uses his wonderful characters.