We all thought that EA was going to draw first blood over their new Online Pass. However, Pasta Padre (see external link) is reporting that THQ has beaten EA to the punch with the first game to use the new Online Pass.
Rumblings around the internet was that UFC Undisputed 2010 was going to include a one-time use passcode in all new purchases of UFC Undisputed 2010. This passcode, you guessed it, was to allow new gamer purchasers to gain exclusive access to online play. Unlike Project $10 from EA, a used game purchaser will only have to drop an Abey Lincoln ($5) to acquire their own passcode for multiplayer access.
A quick glance at the achievement listing on our site shows a number of achievements will require multiplayer access to unlock those achievements.
Now that your proper nerd rage has set in, here is THQ's PR spin on the matter (thanks to Destructoid -- http://www.destructoid.com/ufc-undisputed-2010-requires-code...
THQ is delivering a truly unmatched online gaming experience for fans of UFC and across all fighting games in general. The main enhancement of UFC Undisputed 2010’s premium online content is the new “Fight Camp Mode” in which players can assemble ranks of up to 40 people and train together. This is a significant value-add to the game as players can continually improve their skills by training with their friends and bringing teams of MMA specialists together.
This multiplayer content for UFC Undisputed 2010 will be available via a one-time code included with the game at purchase. Codes for accessing the content will be available for second-time buyers for an additional $5.
Details for acquiring the codes and how this will work will be available via the UFC community site.
This Newshound is curious though if THQ had this planned from the beginning or if after learning of EA's plans for their sports games they quickly threw together their program. Conspiracy theorists (see tinfoil hat) believe this also an elaborate plan from EA to convince THQ to test the waters before EA makes a huge mistake in their own Project $10.