EA Loses License with NCAA

By Cindy Minguez, 5 years ago
The NCAA announced yesterday that it is ending its licensing agreement with EA Games.

The official announcement:

The NCAA has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game. The current contract expires in June 2014, but our timing is based on the need to provide EA notice for future planning. As a result, the NCAA Football 2014 video game will be the last to include the NCAA’s name and logo. We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.
Following the NCAA's announcement, there was some speculation that NCAA Football 14 might be the last game of its kind, but these rumors were rapidly dealt with.

Andrew Wilson, Executive VP of EA Sports, was quick to reassure fans that EA's association with college football would continue:

This is simple: EA SPORTS will continue to develop and publish college football games, but we will no longer include the NCAA names and marks. Our relationship with the Collegiate Licensing Company is strong and we are already working on a new game for next generation consoles which will launch next year and feature the college teams, conferences and all the innovation fans expect from EA SPORTS.
The Collegiate Licensing Company, or CLC, represents 126 college franchises and is the true power behind the use of college names and logos.

According to ESPN's Brett McMurphy via Twitter,
First non-NCAA affiliated EA Sports college football video game will be called "College Football 15" source told @ESPN.
NCAA Football 14 will be the last of a long-loved series featuring the NCAA. How the new College Football series measures up remains to be seen.
Credit for this story goes to HappyCampersII
Cindy Minguez
Written by Cindy Minguez
Cindy has been writing for TA/TT for three years now and is the Assistant Manager of the Newshounds at TrueTrophies. She's an English instructor at a small college and considered a remarkably cool teacher for knowing all about Mass Effect, Skyrim, and Diablo III.