Electronic Arts has started airing a most peculiar advertisement for their upcoming Madden NFL 15
; one which involves a large bear slowly rising from a hot-tub Inception
style, with the words "Madden Season is Coming" flashing tantalisingly across the screen. North American residents will no doubt understand the reference, but for the rest of the world - make of it what you will:
Madden NFL 15
is due to be released on August 26th, 2014 in North America and August 29th in Europe.