THQ are set to try a new way of buying DLC for WWE: Smackdown vs. Raw: 2011 when it launches 29th October. The initiative entitled 'Fan Axxess' will essentially entail willing customers paying for DLC 'up front' with a one off fee, which then allows them to download future SELECT DLC packs for 'free' with no additional costs. Note the use of the word 'select' here. THQ are making quite clear that paying for this scheme will not automatically grant you free access to the complete future catalogue of DLC.
To join Fan Axxess will cost 800MSP and can be bought via Xbox LIVE. This then means that the first batch of DLC to be released will then be downloadable for free to these members whereas gamers purchasing the DLC in the traditional sense will pay 560MSP.
The first DLC pack has already been detailed as containing additional wrestlers British Bulldog, Wade Barrett, David Otunga, Justin Gabriel, Lex Luger, and Layla. On top of this there will be extra costumes for Shawn Michaels and Shad, plus playable arena WWE NXT.
The second pack of DLC which would be free to Fan Axxess members will include clothes for John Cena, Undertaker and CM Punk, and a new WCW playable arena. For non Axxess members, this chunk of DLC will cost 240MSP.
As an additional bonus for joining the program, members will receive free access to the WWE Superstar Attribute Customizer (worth 80MSP) and access to all in game unlockables (also worth 80 MSP).
With the war for our MSP raging on, and publishers trying all manner of new systems to get us to part with our cash, how do you feel about this latest approach by THQ?