Lower Release Prices Planned by THQ

By Keith Gray, 8 years ago
CEO Brian Farrell has indicated that publisher THQ will look to take the lead in changing the standard price point policy which is employed by most game publishers at the present time.

IndustryGamers.com has reported on how, and why, THQ want to introduce a new approach:

[It's not] how high a price can we get, [but] how many users... If you can capture everyone under that economic curve, that's where you can make the most money
Accordingly, the plan is to release new games at around $39.99 rather than the usual $59.99. This should, in theory, convince more people to purchase an AAA title at the time of hitting the shelves.

THQ believes this strategy will allow them to provide DLC, to increase the life-span of their games.

I may be a cynic, but this will ultimately be more financially beneficial to THQ - obviously they have chosen to be very subtle about that aspect of the strategy!!
Credit for this story goes to PaulTMD452
Keith Gray
Written by Keith Gray
Keith has been contributing to the news on the TrueGaming Network since 2010. He's the resident fan of racing games. Outside of gaming, Keith is a qualified accountant so numbers really speak to him! Other hobbies include swimming and wheelchair basketball.