Truth is often stranger then fiction. Take a gander at the advertisement straight from Gamestop:
Pre-order the Halo: Reach Noble Map Pack DLC at any GameStop location and get the Mark V Flaming Helmet for your Xbox 360 avatar.
If you don't already have a PowerUp Rewards account and want to take advantage of the offer, it's easy and free to join. Simply visit your local GameStop and provide your name, email address and proof of age to the store associate and we'll provide a membership card. An email will be sent to you prompting you to activate your PowerUp Rewards account.
On 11/30 you’ll receive an email alert that the Noble Map Pack DLC code has been delivered securely to the "Downloads and Add-ons" area of your PowerUp Rewards account. This email alert will also include your Flaming Helmet avatar code.
Yes folks, it has finally come to this. The first Halo: Reach
Map Pack, available for 800 MSP and being released on November 30th, will be such a big seller that you should pre-order before it sells out.
Crazy talk aside, there has to be an audience for this that really, really wants the avatar award? Right?