In addition to a multitude of games that EA showed off at their E3 press conference today, they also announced a new charitable initiative, Play To Give. By completing challenges in a selection of EA games, you will not only earn yourself some in-game items, but EA will donate a total of $1 million to five charities:
All great causes, I'm sure you'll agree. Now here's where you come in. Starting from today, you can compete in a variety of challenges from some of EA's games and, in most of them at least, earn yourself a little something, too. Simple.
Battlefield 4™ and Battlefield™ HardlineSo just in case you were looking for an excuse to stick any of these games on again, feel free to do so in the name of charity.
Earn a Gold Battlepack by providing supplies to your teammates in need. As a community, Battlefield 4 players are challenged with getting a 45 million total re-supply score and Battlefield Hardline players are challenged with getting a 5 million re-supply score from June 12-17. By achieving either of those goals, contributing players will get rewarded with an extra Gold Battlepack via Battlelog.
Star Wars™ Battlefront™
Players who complete any multiplayer match from June 12-14 can participate in the 3X Score Event, earning triple score and credits.
Star Wars™ Galaxy of Heroes
Deploy a squad of some of the most powerful female characters in Star Wars™ against the droids.
Participate in the Play to Give Cup in FIFA Ultimate Team during EA PLAY. Win the tournament and you will receive an untradeable Rare Mega Pack. Any future tournament wins in the Play to Give Cup will get you a Premium Coins Pack.
Madden NFL 16
Play Madden Ultimate Team in Madden NFL 16 from June 12-19 and complete a short objective list to receive 2,040 coins and a Pro Pack.