Most Need for Speed: Hot Pursuit
fans will know that there had been a community challenge
running until December 12th. In case you missed it, the challenge was to get 1 million views for the launch trailer for NFS: Hot Pursuit
on Youtube. The prize? Three supercar convertibles - the Bentley Continental Supersports Convertible, the Lamborghini Murciélago LP 650-4 Roadster, and the Dodge Viper SRT10 Convertible Final Edition - to be released for FREE as DLC content.
Well those of you who were participating in the challenge will know that the trailer missed its target by a fair margin, and stood at only 660,362 views. However, that was an increase of approximately 517,000 views over 16 days; a fairly impressive feat in my mind. It obviously impressed both EA and Criterion too, because those kind folks have decided to let you have the DLC for free anyway as a little holiday present. Here is a post on the official Need for Speed: Hot Pursuit blog
Oh, so close! The Need for Speed Hot Pursuit launch trailer didn’t quite make it to one million views, but our community still turned out an amazing performance. We'd like to thank you all for sharing the trailer with your friends and making sure that everybody knows that Need for Speed Hot Pursuit is the best, most intense (and VGA-winning!) racing game of the year. So, as an early holiday gift, we’ve decided to give the three convertibles for free to everyone playing Hot Pursuit. Look for them in an upcoming Xbox 360 title update.
Unfortunately, the aforementioned title update doesn't have a release date, but we'll update this article when we know more.