At E3, Microsoft announced a new program called the Xbox Design Lab
which allows any American to order a custom controller to suit their needs. Well, it turns out that idea was particularly popular and today the rest of the world will finally reap the rewards. No, the program isn't expanding - but Microsoft has the next best thing.
They've just announced two new controller color schemes and a new stereo headset color. In addition, Microsoft will also be updating all of the default black controllers to include the Bluetooth features previously found exclusively in the Xbox One S controller. You can get the Microsoft PR, pricing, and availability for each of the items below.
There are two new controller designs coming this fall. First, we have the Xbox Wireless Controller Dawn Shadow Special Edition that comes in a metallic magenta that fades into a matte black finish. Secondly, we have an Xbox Wireless Controller in blue — a fan-favorite color from Xbox Design Lab. Similar to the controller we launched alongside Xbox One S, these new controllers have the new streamlined design, textured grip for enhanced comfort, and Bluetooth technology for gaming on Windows 10 PCs, laptops and tablets*. The new Dawn Shadow controller will be available in the U.S., Canada, U.K. and other Xbox regions October 4 for $69.99 USD. The blue controller will be available in select regions starting September 27 for $64.99 USD, and will hit the shelves at Microsoft Stores and Best Buy first in the U.S.
We’re also updating the black Xbox Wireless Controller to include the new controller features announced at E3. This includes updating the controllers in our PC controller bundles with the Xbox Wireless Adapter for Windows, and with the USB Charging Cable. Both bundles allow you to play seamlessly across your Xbox and Windows devices, giving you choice on how you connect to your PC – with Xbox Wireless, USB, or Bluetooth.* The Xbox Wireless Controller in black and PC bundles will start arriving in stores worldwide in September and October respectively, starting at $59.99 USD.
White Stereo Headset
In addition to releasing new controllers this fall, we will also be shipping the new Xbox Stereo Headset –Special Edition. This comfortable lightweight headset allows you to privately listen to and chat in games on Xbox Live – the fastest and most reliable gaming network. The headset also perfect for listening to TV or movies on your Xbox in rich, stereo sound. Plus, the white color is the perfect complement to the white Xbox One S console and matching controller. You can get the Xbox Stereo Headset – Special Edition at Microsoft Stores and GameStop in the U.S. for $64.99 USD and at participating retailers in all Xbox regions around the world starting in late October.
I'm going to go ahead and take that black and pink one, thanks.