Xbox One Wins September NPD, Makes it Three Months in a Row

By Dave Horobin, 1 month ago
Although the official sales figures for September have yet to be revealed by industry tracking company The NPD Group, Microsoft has announced that the Xbox One has outsold the PS4 and unsurprisingly the Wii U in the U.S. at retail for the third month in a row.

Xbox One S

After a well publicised slow start for the Xbox One, this marks the first time during this console generation that the Xbox One has managed to string together a hat-trick of victories over their rivals, and most surprisingly it comes in a month when Sony launched a newly designed slimmer version of the PS4.


In a statement released to GamesBeat, Xbox marketing boss Mike Nichols had this to say about September's report:

Thanks to our fans, Xbox One was the best-selling console in September in the U.S. for the third month in a row according to NPD Group as well as the best-selling console in September in the U.K. according to GfK Entertainment UK. In addition, Xbox One was the only gen eight console to see year-over-year growth in September in the U.S., Australia, the U.K., and many other countries worldwide. This success was driven by our fans and their support for Xbox One S, which is the only console available this holiday with built-in UHD 4K Blu-ray, 4K video streaming and HDR for gaming and video. We received an incredible response to Forza Horizon 3, the No. 1 first-party title for September in the U.S., Australia, and U.K. according to NPD Group and GfK Entertainment UK. Global engagement on Xbox Live – the fastest, most reliable gaming network – continues to grow and the number of unique multiplayer users increased 57 percent year-over-year. With the blockbuster launch of Gears of War 4 for Xbox One and Windows 10 this week and the upcoming release of Clubs and Looking for Group on Xbox Live alongside the launches of Dead Rising 4, Battlefield 1, Call of Duty: Infinite Warfare, Dishonored 2, Final Fantasy XV, Titanfall 2, and Watch Dogs 2 in the coming months, Xbox is the best place to game this holiday.
With a strong line-up of exclusive titles such as Gears of War 4 and Forza Horizon 3, an all around more aesthetically pleasing console in the Xbox One S which now includes HDR support and a UHD 4K Blu-ray player, and aggressive pricing can the Xbox One continue its resurgence during the coming months? Or do you think the updated PS4, the release of PSVR and the upcoming PS4 Pro will help Sony regain the top spot during the all-important holiday period?
Dave Horobin
Written by Dave Horobin
Dave is the TrueAchievements Social Manager and has been a Newshound since 2010. When he's not chasing developers and publishers for early review copies, he can usually be found on the TrueAchievements social pages discussing all things TA related.