Microsoft last night aired the debut TV commercial for the Xbox One X during Sunday Night Football
and the season premiere of The Walking Dead
, ahead of the console's release in just over two weeks time on November 7th.
Titled "Feel True Power", the trailer hammers home the point that the Xbox One X is the "world's most powerful console" by featuring a handful of the 100+ Xbox One X enhanced games
that will be available, while Kayne West's song "Power" plays over the top. You can check out the commercial below:
The global campaign is designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion; a call for gamers to feel the emotions of gaming in a way they may never have felt before. “Feel True Power” represents that the experience isn’t just about what you see, but also what you feel.
Xbox One X is not only the most powerful console we’ve ever created, it’s also the smallest. It includes a 4K UHD Blu-ray player, built-in power supply, and three USB 3.0 ports and can be placed both horizontally or vertically with an optional stand. And as part of the Xbox family of devices, all your Xbox One games will play better on Xbox One X.
The Xbox One X releases on November 7th. If you've not pre-ordered yet, you can check out the best deals here