ESRB Addresses Lootbox Controversy With In-Game Purchase Label

By Andy Mills,
Unless you've been living under a rock this past year or so (in which case, hello, you've missed a lot of great games but please don't ask about anything else), it's been impossible to avoid the various lootbox controversies. From Overwatch to Star Wars Battlefront II, it has felt like most major multiplayer games have been using casino-esque tactics to pry more money for their playerbase. Battlefront II in particular was seemingly so egregious that various governments across the world have been looking at potentially stepping in to regulate the practice. This news has stirred a response from the Entertainment Software Rating Board (ESRB for short), the self-regulatory board created to avoid government regulation of video games, to announce that they will be adding a new label to games: In-Game Purchases.

LootboxWhat's in the box?!

Announced on their Twitter, the ESRB has revealed that the "In-Game Purchase" label will be placed on "all games that offer the ability to purchase digital goods or premiums with real world currency". This will apply to those controversial loot boxes, but also add-ons such as bonus levels, music, season passes and much more. You can read the ESRB statement in full below.

Will this be the end of the lootbox controversy? We're going to guess no, not by a long shot.
Andy Mills
Written by Andy Mills
Just one of the fine Newshounds on TrueAchievements. An achievement hunter, and a lover of all kinds of games.