Ubisoft Apologises for Controversial Marketing Email for The Division 2

By Sam Quirke, 15 days ago
Many players looking forward to Ubisoft's upcoming Tom Clancy's The Division 2 received a surprising email this week, inviting them to a Private Beta. It wasn't the invitation that was surprising, but the subject line: "Come see what a real government shutdown looks like in the Private Beta".

This was particularly surprising given that Ubisoft and the designers of The Division 2 have specifically spoken about their intent to make their games apolitical or politically neutral — an odd stance given the nature of the average Tom Clancy product — and yet the marketing email made light of a serious political event that only recently ended.


Ubisoft have naturally apologised and issued a statement in a follow-up email to all recipients:

"A marketing email promoting Tom Clancy's The Division 2 was sent in error today. This was a grave breakdown in process and we apologize for this error and the offensive subject line of the email. We recognize the very real impact of the United States government shut down on thousands of people and did not intend to make light of the situation."
The private beta is going ahead for those invited — you can check out all of the details here.

We don't have them yet, but we'll publish a story as soon as we pick up the Tom Clancy's The Division 2 achievements.
Sam Quirke
Written by Sam Quirke
Sam has been a Newshound since 2016. He's also been gaming long enough to know what a text parser is. When not hopelessly lost in the latest open-world epic, Sam is busy devouring books and podcasts or trading Pokémon with his wife.