Microsoft Studios Rebrands to Xbox Game Studios

By James Kearle, 10 days ago
Microsoft have been continuously acquiring many different studios across various different genres to try and regain its exclusivity position of yesteryear. As Microsoft continues to consolidate its first-party offering, they have decided that it's time for a fresh start and are officially re-branding its game development division "Microsoft Studios" to "Xbox Game Studios".

Xbox Game Studios

In a recent press release, Matt Booty (Corporate Vice President of Xbox Game Studios) indicated that the name change reflects not only the team's new ethos and approach to developing games, but also the evolution of the Xbox's brand identity. He states that the change was necessary as "the Xbox brand [has] evolved from its original roots", and now spans across many other devices with a focus of playing whenever, however and wherever a player wants.

Xbox Game Studios itself will be comprised of the exact same portfolio of studios that constituted Microsoft Studios. Aside from a couple of multi-platform games confirmed or released around the time of acquisition (such The Outer Worlds from Obsidian Entertainment, or We Happy Few from Compulsion Games), one can expect these studios to be focusing on Xbox exclusive titles going forward.

On top of this rebrand, Booty also listed some of the games that are currently in the works. Aside from the imminent Crackdown 3 (due 15th February), the other titles mentioned were Gears of War 5 and Ori and the Will of the Wisps. Although this isn't a guarantee that they will be released this year, their inclusion in this press release as a part of Microsoft's plans for 2019 is promising. Additionally, players can also expect a to receive an array of "big content updates" for Sea of Thieves, Forza Horizon 4 and Minecraft in the near future.

Are you excited about Microsoft and Xbox Game Studios' plans? Do you think they are doing enough to create the next golden age of Xbox exclusivity? Let us know in the comments.
James Kearle
Written by James Kearle
24-year-old gamer and completionist from Wales, UK. Favourite series include Half-Life, BioShock, Fallout and Metro. Also vegetarian, straight-edge and an MBA student. When not playing games, can be found writing articles here on TA, watching the 49ers, or hoping Valve one day discovers the number 3.