Bullying is something that affects everyone throughout their life, whether they've been on the receiving end themselves or whether they know somebody who's been through it. A lot of bullying victims take solace in games where they can create a world away from their own, and Square Enix is well aware of the effect of that. They've teamed up with The Ad Council for their anti-bullying campaign, Because of You, using Kingdom Hearts characters to create a new PSA.
The Because of You campaign aims to get young people, more specifically teenagers, to think about the potential consequences of their actions on other people. Featuring characters from KINGDOM HEARTS III, such as those from Frozen and Toy Story, the campaign aims to reinforce the idea that "because of you, someone’s day, year or life can change forever".
The Senior Manager of Product Marketing at Square Enix, Brendan Docherty, explains why they got involved in the campaign:
At its core, the KINGDOM HEARTS series is about the power of friendship and helping those in need in order to overcome darkness. The KINGDOM HEARTS story is filled with characters overcoming trials and tribulations through friends helping and supporting each other in tough times. We thought these themes matched very well with the valuable life lesson of the Because of You campaign.The PSA will be aired soon using donated time and space "per the Ad Council’s model".