EA Reportedly Paid Ninja One Million Dollars To Promote Apex Legends

By Andy Mills,
It's no surprise that Twitch streamers and YouTubers are sometimes paid to play games and so long as it is disclosed as a paid promotion, it tends not to cause too much controversy — even without knowing the exact figures. Now, however, we may have some idea how much that influence can cost game developers and publishers, at least at the very top of the ladder. According to a source who spoke to Reuters, Tyler "Ninja" Blevins was paid around one million dollars to play Respawn's Apex Legends on his stream for the first hours of the game's launch, with similar paid promotion deals worked out with other streamers, including Michael "Shroud" Grzesiek.


It's definitely not a strategy affordable for every company — and not necessarily one that will fit every game — but paying these streamers likely cost less than the traditional TV advert while arguably reaching a more appropriate audience. Plus, there's the additional ripple effect of other streamers jumping on to play "the next big thing" at no additional cost to EA. The end result is that Apex Legends remains one of the biggest games in the world.

We've got the full list of Apex Legends achievements - check the list for guides to unlocking them.
Andy Mills
Written by Andy Mills
Just one of the fine Newshounds on TrueAchievements. An achievement hunter, and a lover of all kinds of games.