Phil Spencer Responds to Google Stadia Announcement: 'We Will Go Big' at E3

By Dave Horobin, 30 days ago
Following the Google Stadia announcement at GDC yesterday, Thurrott has reportedly revealed details of an internal memo sent to the Xbox team by Phil Spencer, Microsoft's head of gaming, with the promise that Xbox "will go big" at this year's E3 in response.

Phil Spencer

Of course, Microsoft has already announced details of its own plans to step into cloud gaming, with the first public demonstration of Project xCloud shown last week. In the memo, Spencer opened by stating he feels "validation of the path we embarked on two years ago," with Google set to rival Microsoft directly thanks to Stadia's ability to stream games instantly to phones, tablets, PCs and TVs with unbelievable visuals.

The memo also revealed that while Spencer wasn't surprised by much of what was shown, he was impressed with a number of features including "their leveraging of YouTube, the use of Google Assistant and the new WiFi controller."

You can see the full memo below:

We just wrapped up watching the Google announcement of Stadia as team here at GDC. Their announcement is validation of the path we embarked on two years ago.

Today we saw a big tech competitor enter the gaming market, and frame the necessary ingredients for success as Content, Community and Cloud. There were no big surprises in their announcement although I was impressed by their leveraging of YouTube, the use of Google Assistant and the new WiFi controller.

But I want get back to us, there has been really good work to get us to the position where we are poised to compete for 2 billion gamers across the planet. Google went big today and we have a couple of months until E3 when we will go big.

We have to stay agile and continue to build with our customer at the center. We have the content, community, cloud team and strategy, and as I’ve been saying for a while, it’s all about execution. This is even more true today.

Energizing times.

Public trials of Project xCloud will begin this year. More news on the technology itself and those public trials has been promised in the coming months.

If you missed the details of the Google Stadia announcement yesterday, be sure to check out the full details here.
Dave Horobin
Written by Dave Horobin
Dave is the TrueAchievements Social Manager and has been a Newshound since 2010. When he's not chasing developers and publishers for early review copies, he can usually be found on the TrueAchievements social pages discussing all things TA related.