UK citizens are pretty used to a bunch of bad news of a morning, but this one hits Xbox Live subscribers specifically. Due to "changing market conditions", a year of Xbox Live Gold will now set you back £49.99 instead of £39.99. Three month subscriptions are due to increase to £18 as well.
Here's the message I received this morning from Xbox Live, which has also been corroborated by other players in the UK:
While this price actually puts Xbox Live Gold on par with PS Plus, it's hard not to see the timing and the phrase "changing market conditions" as indicative of another particularly pressing issue going on the UK right now. Regardless of the reason, UK players are now left to work out whether the service provided by Xbox Live Gold is worth the increased price, if it's time to stock up on cards and codes, or whether the time has come to cancel their Live subscription altogether.
As of May 08, the 12-month subscription fee for Xbox Live Gold is increasing from £39.99 to £49.99 to address changing market conditions. All current subscribers will keep their current subscription fee for 90 days. You will be charged the new price effective August 7, 2019 unless you choose to cancel your subscription before the next scheduled payment. For more information: https://support.xbox.com
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