Ubisoft has released quite a few big-name brands in its time, including Assassin's Creed, Far Cry, Rayman, Rabbids, and Just Dance. However, during an interview with IGN, the company's CEO Yves Guillemot revealed that it was the Tom Clancy branding that had the most impact on the company, and there was one brand in particular that got all of the attention.
After Ubisoft bought Red Storm, meetings revealed the value of the Clancy brand and they purchased the brand outright in 2008. According to Guillemot, "it changed the company quite a lot":
The first one that changed the lot of the company was Splinter Cell where we went for the Xbox, and it was a complex bet, and a dangerous bet because they didn't have many machines [out there]. Coming [out] on that machine and not PlayStation at the time was a bit risky, but we couldn't go straight on PlayStation. We wanted to use the capacity of the machine and we first came on Xbox. We did very well on Xbox. We probably did 50 percent of the install base, and then we were able with our studio in China to port it on PlayStation and that's how it became a bigger brand.Despite this, it's been a while since there has been a new Splinter Cell game. In fact, the last game appeared on the Xbox 360 nearly six years ago. There's a reason why the brand has been dormant. Not only have brands like Assassin's Creed taken off and become far more attractive for the teams to work on them, there's been a feeling of not letting the fans down with a new game. However, it seems like we might be hearing something soon:
When you create a game, you have to make sure you come with something that will be different enough from what you did before. The last time we did a Splinter Cell, we had lots of pressure from all the fans actually saying "don't change it, don't do this, don't do that". So, some of the teams were more anxious to work on the brand. Now there are some things and some people that are looking at the brand and taking care of the brand, so at one point you will see something, but I can't say more than that.Does this mean we'll see a reveal at E3? While we know the company will be holding an E3 conference, Beyond Good and Evil 2 and Skull & Bones are the only unreleased Ubisoft titles that we know about right now, so there's bound to be plenty of new announcements. As soon as we hear anything more, we'll be sure to let you know.
We've got the full list of Tom Clancy's Splinter Cell Blacklist achievements - check the list for guides to unlocking them.