In the modern day, streaming is a massive part of a game's initial hype and continuing publicity once it has been released. Apex Legends was no exception. When the game was first released, EA spent millions paying selected streamers to promote the game on Twitch and Youtube. However, the latest report from StreamElements shows that streamers are abandoning the game while Fortnite continues to fly high, and with EA's reliance on the former title to improve their financial performance after a disappointing last quarter, this news will not be encouraging.
When Apex Legends was first released, it did phenomenally well. The game reached one million players within eight hours of release, increasing that figure to 10 million players within 72 hours. On Twitch, the game reached peak viewing figures of 40 million hours per week, the highest figures a game has ever reached on the platform. However, its fortunes started dropping the month after its release. In March, only two of the top 20 Twitch streamers focused on the game, something that contributed to the game losing 75% of its viewership and viewing figures dropping to just 10 million hours per week.
In contrast to Apex Legends, Fortnite's viewing figures dropped below 100 million hours for the entire month of February thanks to the former title's release, and the above graph shows a slight corresponding dip in weekly viewing figures at the same time. However, Fortnite has now recovered to 118 million hours in March, and has remained steady at over 20 million hours per week, meaning it has fought off its competitor and remains ever popular in the world of streaming. Indeed, Fortnite reclaimed the top spot in our Xbox Gameplay Chart during that month and with the gap between the two games continuing to widen, it doesn't look like that's going to change anytime soon.
Bearing this in mind, EA should be worried. With Anthem not performing as well as hoped, and now Apex Legends apparently in decline, it's looking less likely that the company will continue to recover from their "disappointing" last financial quarter. There are no new titles in the immediate pipeline, with FIFA 20 and new installments in the Madden NFL, NHL, and NBA LIVE not due until later this year. Star Wars Jedi: Fallen Order won't arrive until the holiday season, and we've not even heard any more mention of the new Need for Speed and Plants vs. Zombies titles that are apparently due this year.
We'll likely have to wait until EA PLAY in June to find out the company's next moves, and see what they plan to do in this ever-changing market. More importantly, though, will Apex Legends finally get the new content and features it desperately needs to keep gamers' attention?
We've got the full list of Apex Legends achievements - check the list for guides to unlocking them.
Check out our Best Xbox One First-Person Shooters Available in 2019 article for a compilation of other great games in this genre.
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