Borderlands 3's Marketing is Full of Secrets – Here's What We've Found

By Rebecca Smith, 25 days ago
At the end of last week, Gearbox announced they would be revealing the first gameplay for Borderlands 3 on May 1st. At the same time, they revealed a high-resolution version of the box art. In the spirit of Easter, that artwork contained several easter eggs for players to hunt down, and it wasn't just as simple as viewing the image closely. If you'd rather take a look for yourself before reading ahead, the artwork can be found here in high-resolution, but here's everything that players have found in the resulting Twitter thread so far:

Borderlands 3

The most striking thing about the box art is the depiction of the Psycho as Jesus Christ, complete with blue robe. The raised right hand holds up three fingers, while the normally empty left hand holds a buzz saw. The halo is replaced with a Borderlands logo, while the sacred heart is instead a hand grenade. The reveal trailer featured signs for Children of the Vault, with others urging players to "Answer Calypso Call", "Join Today", and get their "Free Brainwash" amongst other things. Are the Calypso Twins uniting the Bandit Clans under a single cult?

Beneath the Psycho lies a rose bush, with many of the individual roses featuring the faces of familiar and new characters. There's Marcus Kincaid, Tiny Tina, Vaughn, Zane, Lilith, Amara, Fl4k, Moze, Tyreen, Ellie, Troy, Mordecai, Sir Hammerlock, Rhys, Moxxi, Brick, Zero, and Claptrap. Other characters who are confirmed to be returning are Maya, Tannis, and Aurelia. However, if you take a closer look at the roses, they yield two mysterious secrets. The first is rose that reads Sirens. The meaning of this is unclear, but do they play a big part in this story?


The second secret in the roses is a numerical code at the bottom right corner. Using the simple A=1 cipher, the code reads "We don't speak of Sanctuary 2". Sanctuary was the city in Borderlands 2 that was attacked by Handsome Jack and then teleported into the sky. Did the residents try to set up a second floating city? If they did, whatever happened to it sounds like it went spectacularly wrong.

On both sides of the poster are morse codes. The code on the left reads "Where is the first Vault Hunter?". The code on the right reads "Who is the Destroyer?". The meaning of the first phrase is uncertain, but suggests he/she went missing while on their quest. The latter code is referring to the final boss of Borderlands, who players killed when they opened the Vault. According to PC Games N, that battle takes a different form in Borderlands: Game of the Year Edition, and may even suggest the villain will make an appearance in Borderlands 3.

In the background just above the ship that appears above Borderlands 3 are symbols that suggest the moon is the key. We're unsure as to what this means.


Moving on to the guns, some players have noticed the absence of Maliwan weapons despite the promise they would be included in the game. Aside from that, if you look closely at the weapons beginning on the left and moving in a clockwise direction, you'll notice letters and numbers embossed on them. This come together to create a Shift Code: 5B3BJ-XZWFW-T3KRZ-JBJTB-6WST9. The code unlocks a Maya Community Day skin and five Golden Keys in Borderlands 2.

Some of the deeper secrets can only be found if you're prepared to manipulate the image. By changing the shaders and filters on the image, more codes have appeared. The first is a numerical code that is found in the top black border of the N and D in Borderlands. When using a faint T=10 cypher that appears in the pink background to the right of a pistol, the code is translated to "Find the machine". While the Machine was originally a sniper rifle in Borderlands: The Pre-Sequel, we're pretty sure this won't be the machine to which the code is referring, but what machine does it mean?


Finally, there's another code in the black border above the first R in Borderlands. That code reads "Nekrotofeyo". Nobody has been able to translate this one yet, but if you have any theories then please let us know. Alternatively, if you find anything else that we've missed, be sure to let us know below.

We don't have them yet, but we'll publish a story as soon as we pick up the Borderlands 3 achievements.
Rebecca Smith
Written by Rebecca Smith
Rebecca is the Newshound Manager at TrueGaming Network. She has been contributing articles since 2010, especially those that involve intimidatingly long lists. When not writing news, she works in an independent game shop so that she can spend all day talking about games too. She'll occasionally go outside.