The Entertainment Software Association announced today that significant game industry leaders are putting forward new initiatives that will allow consumers to make a more informed decision when it comes to purchasing loot boxes.
Sony, Microsoft and Nintendo are all committing to new policies that will require the odds/rarity of getting a randomised virtual item in a paid loot box to be disclosed beforehand. This will also apply to any game that decides to include a loot box feature in a later update.
Several publishers — who are members of the ESA — already disclose the rarity of obtaining an in-game item from a loot box, but other major publishers have also agreed to do the same. The press release mentions that these publishers will all be disclosing the odds of their loot box systems: Activision Blizzard, Bandai Namco, Bethesda, Bungie, EA, Microsoft, Nintendo, Sony Interactive Entertainment, Take-Two Interactive, Ubisoft, Warner Bros. Interactive Entertainment, and Wizards of the Coast. Several other ESA members are considering the move too.
The ESA said in the press release, "Taken together, these disclosures will help reach consumers playing across a variety of games, including PC games and other games delivered outside of the platforms."
Although no specific date has been mentioned, the ESA has said that console makers and publishers will be implementing the change by no later than the end of 2020.
Psyonix announced that they will be changing their loot box system for Rocket League, in favour of a more transparent system, similar to that of Fornite Save the World's X-Ray Llamas — where players can see what is inside the loot box before purchasing.
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