Borderlands 3 Sells Five Million Copies in First Five Days — 70% Sales were Digital

By Sean Carey, 29 days ago
Many of you are already working your way through the Borderlands 3 achievements list, and fans of the series will be pleased to know that Borderlands 3 is now the fastest-selling title in 2K's history. Borderlands 3 sold 50% more copies than Borderlands 2 in the first five days of release.

Borderlands 3 sold than five million copies in the five-day launch window, generating more than $1 billion in net bookings for the franchise. It is only the second 2K franchise to achieve this. Interestingly, 70% of these sales were for digital versions of the game. The game also delivered the highest pre-order sales figures for a 2K title and broke pre-order records with the Epic Games Store.

The game also claimed the top spot on Twitch for the Most-Watched Game on its launch day and has stayed in the top five of most-watched games since launch.

President of 2K, David Ismailer said in a press release:

"We are immensely grateful to everyone who played a role in making the Borderlands series the global, pop culture phenomenon that it is today, including hundreds of developers at Gearbox and many who have made this their life’s work. We also want to thank the Borderlands community. Mayhem does not happen by itself, and their passion for the series is what drives us to make each game an amazing experience.”

Check out our Best Xbox One First-Person Shooters Available in 2019 article for a compilation of other great games in this genre.
Sean Carey
Written by Sean Carey
Hey everyone! I'm Sean. I have been writing gaming content for various outlets over the past few years while studying a degree in Journalism. I grew up on everything PlayStation — mainly Metal Gear Solid, with a brief foray into the world of Xbox. Nowadays, you'll find me mainly playing multiplayer PC games, but with the recent addition of the Xbox Game Pass for PC, I'm looking forward to improving my TA Score.