Xbox Series X games could see a price increase with $70 becoming the new standard for AAA

By Sean Carey,
According to research company IDG Consulting, other publishers are considering following 2K Games' approach with NBA 2K21 and raising the price of Xbox Series X and PS5 games. We could see $70/£65 become the standard price for a AAA Xbox Series X game in the future.

Xbox Series X game pricing

2K Games recently announced that NBA 2K21 would cost $69.99/£64.99 on the Xbox Series X, which is a $10/£5 price hike compared to an Xbox One copy. Speaking to, IDG CEO Yoshio Osaki said, "IDG works with all major game publishers, and our channel checks indicate that other publishers are also exploring moving their next-gen pricing up on certain franchises."

Osaki says that game pricing has remained the same since around 2005, while other entertainment industries such as TV and film pricing has seen an increase, "The last time that next-gen launch software pricing went up was in 2005 and 2006 when it went from $49.99 to $59.99 at the start of the Xbox 360 and PS3 generation," Osaki says, adding, "During that time, the costs and prices in other affiliated verticals have gone up."

Game production costs have increased significantly over the past few years, as noted by ex-PlayStation boss Shawn Layden who believes the current AAA development model isn't sustainable for next-gen. Osaki echoes Layden's comments, saying that game production costs have increased by 200% to 300% depending on the studio and IP, but retail prices for games have remained at the $60 mark.

"Even with the increase to $69.99 for next-gen, that price increase from 2005 to 2020 next-gen is only up 17%, far lower than the other comparisons. $59.99 to $69.99 does not even cover these other cost increases completely, but does move it more in the proper direction," says Osaki.

"Not every game should garner the $69.99 price point on next-gen, but flagship AAAs such as NBA 2K merit this pricing more than others," Osaki added.

What are your thoughts on a potential price increase for AAA next-gen games? Let us know in the comments below.
Sean Carey
Written by Sean Carey
Sean joined the team as a Staff Writer for both TrueAchievements and TrueTrophies in 2019. He games across all platforms and is always looking for an excuse to replay any of the Metal Gear Solid titles.