Updated: Microsoft seems to be (slightly) re-branding Xbox Game Pass

By Heidi Nicholas,
Update: Microsoft has now confirmed that the image below represents a redesigned logo, and not a rebrand. A statement from the company reads: "Xbox recently revealed a redesigned logo for Xbox Game Pass. While the logo is new, there have been no changes to the name of the service, it remains Xbox Game Pass."

Original story: It looks as though Microsoft is gearing up to (slightly) rebrand Xbox Game Pass and Xbox Game Pass for PC. The Twitter pages for both Game Pass services show a new logo, with just "Game Pass" and "Game Pass for PC", and the message, "trying out a new look."


As you can see, although the logo no longer has the word "Xbox" in it, both Twitter accounts are still named "Xbox Game Pass" and "Xbox Game Pass for PC." It's possible that these updated logos are an initial hint at an upcoming change to the Xbox Game Pass branding, and that Microsoft is taking the chance to test the reaction to this simplified branding.

The Xbox team has repeatedly shown a determination to improve Xbox Game Pass, and to invest in it as a major part of the next generation of consoles. The number and quality of recent additions to the service is only improving, and that doesn't look set to change when the Xbox Series X launches: July's Xbox 20/20 event included a huge number of new game reveals, and the announcement that most of these would be coming to Xbox Game Pass as a day one addition at launch. Just recently, general manager of Xbox games marketing Aaron Greenberg said that "in the short-term, Xbox Game Pass is not a big profit play, but we think long-term it works out good for everybody."

It looks as though Xbox is ready to take Xbox Game Pass into the next generation on a strong footing, and we'll just have to wait and see if these updated logos are followed by any official announcement of a change to the Xbox Game Pass branding. We'll update you when we hear more.
Heidi Nicholas
Written by Heidi Nicholas
Hey, I'm Heidi! I've just finished studying a Masters in English Literature, but I've been obsessed with gaming since long before then. I began on the PS2 with Spyro, before graduating to the Xbox 360 and disappearing into Skyrim. I'm now a loyal RPG fan, but I still like to explore other genres — when I'm not playing Assassin's Creed Odyssey, or being lured back into Red Dead Redemption 2 or The Witcher 3!