Ubisoft announced today that it has teamed up with Ne-Yo and will be running a contest, titled "Project Hope", featuring its recently released, Kinect-enhanced rail shooter, Child of Eden
. "Project Hope" will benefit Japanese relief efforts as the country continues to recover from the devastating effects of the earthquake and tsunami which occurred back in March.
Players are invited to try to top Ne-Yo's score of 306,800 on the Evolution archive’s “Normal Kinect” online leaderboard. For every player who does so, Ubisoft will donate $1 to Japan relief efforts, up to a max of $20,000.
In addition to raising funds for Japan, players can enter to win a chance to meet Ne-Yo. Anyone who beats the target score just needs to take a picture of the score screen and tweet it with the '#childofeden' hashtag to be entered.
Ne-Yo, who donated $100,000 to the relief efforts, shared his reasons behind partnering up with Ubisoft for this contest:
After the devastating events in Japan, I was inspired firsthand by the way people have come together to help out the country. Child of Eden is a beautiful game that’s all about hope and happiness and when Ubisoft approached me with a unique way to continue to help the people of Japan, the birthplace of the game, I was excited to join the cause.
"Project Hope" runs from today, June 20th, through midnight Pacific on July 4th. It is open to residents of the United States and Canada only.