Kinect May Bring NUads To Your Xbox

By DavieMarshall, 5 years ago
Another piece of Kinect orientated news for you all now, but this time not a game in sight, nor a mention of Halo. This time, we're talking adverts, or rather talking to adverts.

Microsoft have been demonstrating a new advertising system they're calling NUads (the NU stands for 'natural user'). In a nutshell, this is a system which allows advertisers to develop ads which you can interact with, and talk back to.

During the demonstrations at Cannes Lions International Festival of Creativity, Microsoft illustrated how this system works. An Adidas advert was blessed with the ability for users to say 'Xbox more' in order to add their e-mail address to a subscription list for additional product information.

Perhaps more exciting for Windows Phone 7 users was the NBC test advert for a forthcoming TV show. Uttering the words 'Xbox scheduler' during this promo automatically synced the air times of this programme to your smartphone calendar.

There are further examples of Kinect interaction which showed nearest vendors of given products, and to post automated tweets on an advert to your followers. Currently not much more than the typical 'click and discover' approach we're used to now, but it's likely that if this program sees a roll out across Xbox LIVE, advertisers will be trying to cram all kinds of things in to their adverts to get your attention.

However, before you fly off the handle at Kinect 'eavesdropping' on your living room, note the standard prerequisite for all Kinect voice commands remains. Every phrase must be preceded by the word 'Xbox' to essentially activate Kinect's ears for further instruction.

This video explains the concept further, and also shows a very small sneaky peak at the next Xbox dashboard experience. Keep your eyes peeled!