Xbox Series X/S sells out in Japan, Xbox boss Phil Spencer says he's "humbled"

By Sean Carey,
The Xbox Series X and Xbox Series S sold out in Japan just hours after preorders for the two consoles went live. Speaking with Famitsu, (translated by VGC) Phil Spencer says he's humbled and motivated by the preorder success of the two consoles in the Japanese market.

Xbox Series X/S sold out Japan

Spencer said, "It humbles me to consider how well the Xbox Series X/S has been welcomed by Japanese fans. With the goals we're working towards for the Xbox Series X/S, this is only the first step in a much longer marathon, but I'm very happy to know how much everyone is expecting from us, and it motivates us even more when preorders sell out."

Although stock has now sold out in Japan, Spencer says Microsoft will be making more consoles available soon. "We absolutely plan to ship even more consoles in the future. However, before and after launch, demand generally exceeds supply. We would like to be able to meet demand within a few months after launch, particularly in the Japanese market, where we are thinking of future development based on a long-term outlook."

As noted by VGC, there probably wasn't much Xbox Series X/S stock allocated to Japan to begin with due to the company's mediocre market performance in the country. Before preorders went live, Microsoft announced a price reduction of 3000 yen ($28) for the Xbox Series S, which made it 10,000 yen ($95) cheaper than the PlayStation 5 Digital Edition. This price reduction seems to have worked. With consoles selling out across the country in less than 24 hours, and Spencer's comments yesterday revealing that Japan was Microsoft's fastest-growing region worldwide, it's possible Xbox could see some success in the country with this generation.
Sean Carey
Written by Sean Carey
Sean graduated from Southampton Solent University with a first-class honours degree in Journalism, which he uses to keep TrueAchievements and TrueTrophies topped up with gaming and industry news. When not scouring the web for the latest big story, you’ll find him tearing up the streets in Forza Horizon 5, or failing miserably in Call of Duty: Warzone 2.0.